The USA sanitary ware market has continued to grow tremendously over the last decade. This growth has been fueled by an increasing demand. Most products are imported with only a few be produced locally.
Market Trends and Types of Sanitary Ware in the US Market
The USA sanitary market is greatly affected by the global competitive environment. Water closets form the greatest share in the market. Wash Basin with Pedestal, cisterns, pedestals, urinals are also in great demand. For the next five years, the market will grow from $22.17 billion to $33 billion.
Main Importers to the US Sanitary Market
Sanitary ware imports have continued to increase in the USA as compared to those supplied locally. Global exporting companies from China, India and Europe can therefore benefit from the huge demand in this market. Globally, Asia is expected to lead in sanitary ware market with 43%, followed by Europe and South America.
Sanitary Ware Demand Trend in the USA
It is expected that the demand in sanitary ware will grow due to rising use in commercial and real estate sectors. It is projected that the market will increase with a Compound Annual Growth Rate (CAGR) of 8.29 %. The continued increase in demand results from the rapid growth in real estates and great changes in consumer preferences.
Strategies Adapted By Manufactures and Investors to Rising Challenges in This Market
The main challenges facing the market include limited casting and manufacturing technology, rising labor and energy costs as well as intense competition. Sanitary ware providers have responded by shifting production to Asia, product innovation and diversifying their products.
Current Trends in the Demand for Sanitary Ware
Though the demand for sanitary ware in USA continued to increase, cheap imports make this market very competitive. Global exporters must therefore innovate and develop new products in order to gain and sustain competitive advantage in this market. Innovations such as flapper free, silent flushing systems, developing customized products, clog free toilets, low cost slip casting fabrication technologies and many others are likely to increase demand.
Designer sanitary are expected to feature widely in the high end sanitary ware market. Common features include; customized water closets, executive bathroom and toilet suites, high aesthetic appeal, automatic flushing systems and easy to clean. All these features give the customer a sense of modernity and high lifestyle.
Toilet and bathroom remodeling continues to increase as more people shift or acquire new homes. Exporters must therefore partner with local companies to benefit from this market.
Upcoming real estates, hospitals, public sector buildings, corporate offices are increasing rapidly and this create a high demand. These clients require high quality products at cost effective prices. Low end products which dominate the market have features such as low water consumption, easy to install, low costs and improved quality.
Conclusions
The USA sanitary ware market creates a high demand for global products. Since most of these products are mostly imported, sanitary ware manufactures can greatly benefit from this market.
